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How to Add Moz Extension

Updated on:
May 13, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to install the MozBar SEO extension on Chrome.

Quick summary

The MozBar Chrome extension is a free SEO toolbar that gives you instant on-page metrics as you browse. This guide walks you through every step to find, install, and activate MozBar directly from the Chrome Web Store.


Steps

  1. Search for the Moz Extension by opening your browser and searching for "Moz Extension" in Google.
  2. Click "Download MozBar for Chrome" on the Moz website to begin the installation process.
  3. Once redirected to the Chrome Web Store, search for "MozBar" in the store's search bar.
  4. Click the "Add to Chrome" button in the top-right corner of the MozBar listing.
  5. Confirm the installation by clicking "Add Extension" in the browser prompt.
  6. Click the Moz icon in your browser toolbar to activate and start using the extension.

📌 Why this matters

The MozBar is a free SEO toolbar for Chrome that surfaces critical on-page SEO metrics — including Domain Authority, Page Authority, and link data — directly in your browser as you search or visit any website. Installing MozBar gives SEO professionals, content marketers, and digital agencies an instant competitive intelligence layer without leaving their workflow. By enabling quick access to keyword insights and page-level data, MozBar accelerates SEO audits, competitor research, and link prospecting. It is one of the most widely adopted free SEO tools available, making it an essential starting point for anyone looking to improve search engine rankings.
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