Quick summary
To remove double opt-in in Klaviyo, navigate to your target list's Settings, open the Consent tab, and switch the opt-in method to single opt-in before saving. This lets you reduce signup friction while maintaining control over your subscriber consent preferences.
Steps
- Open the Audience hub in Klaviyo, where all subscriber management takes place.
- Click Lists & Segments to access your organized contact groups.
- Select the specific list where you want to disable double opt-in.
- Inside the list, click the Settings tab at the top of the page.
- Open the Consent tab to manage opt-in and compliance options.
- Select Single opt-in to replace and remove the double opt-in requirement.
- Review your consent settings to confirm they align with your marketing strategy.
- Click Save to apply the new consent preferences and protect your sender reputation.
- Confirm the settings saved confirmation — your list is now set to single opt-in and ready for compliant campaigns.
