How to Remove Double Opt-in Klaviyo

Quick summary

To remove double opt-in in Klaviyo, navigate to your target list's Settings, open the Consent tab, and switch the opt-in method to single opt-in before saving. This lets you reduce signup friction while maintaining control over your subscriber consent preferences.

Steps

1. Open the Audience hub in Klaviyo, where all subscriber management takes place.
2. Click Lists & Segments to access your organized contact groups.
3. Select the specific list where you want to disable double opt-in.
4. Inside the list, click the Settings tab at the top of the page.
5. Open the Consent tab to manage opt-in and compliance options.
6. Select Single opt-in to replace and remove the double opt-in requirement.
7. Review your consent settings to confirm they align with your marketing strategy.
8. Click Save to apply the new consent preferences and protect your sender reputation.
9. Confirm the settings saved confirmation — your list is now set to single opt-in and ready for compliant campaigns.