Quick summary
Adding an unsubscribe link in Klaviyo requires inserting the {% unsubscribe_url %} tag into a text block inside the email editor. This keeps your campaigns compliant with email regulations like CAN-SPAM and GDPR while giving subscribers a clear opt-out option.
Steps
- Navigate to the Campaigns section in your Klaviyo dashboard.
- Choose the email campaign you want to add an unsubscribe link to.
- Click Edit to open the email editor where you'll customize your content.
- Scroll to the bottom of your email and click Text to add a new text block where your unsubscribe link will live.
- Type your unsubscribe message, such as "Don't want these emails? Click here to unsubscribe", in the text block.
- Format your unsubscribe text using the styling options — keep it visible but not distracting from your main content.
- Highlight the anchor words and click the Link icon in the toolbar.
- In the URL field, enter {% unsubscribe_url %} — this Klaviyo tag automatically generates a unique unsubscribe link for each recipient.
- Click Apply to save your link settings.
- Your unsubscribe link is now live, keeping you compliant with email regulations and respecting your subscribers' choices.
