How to Put an Unsubscribe Link in Klaviyo

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Here’s exactly how you put an unsubscribe link in a Klaviyo email:

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1. Navigate to the 'Campaign' section in your Klaviyo dashboard.
2. Choose the email campaign you want to add an unsubscribe link to.
3. Click 'Edit' to open the email editor where you'll customize your content.
4. Scroll to the bottom of your email and click 'Text' to add a new text block where your unsubscribe link will live.
5. Type something like "Don't want these emails? Click here to unsubscribe" in the text block.
6. Format your unsubscribe text using the styling options, keep it visible but not distracting from your main content.
7. Highlight the words "Click here" and click the link icon in the toolbar.
8. In the URL field, enter {% unsubscribe_url %}. This Klaviyo tag automatically generates a unique unsubscribe link for each recipient.
9. Click 'Apply' to save your link settings.
10. That's it! You've successfully added a functional unsubscribe link that keeps you compliant with email regulations and respects your subscribers' choices.