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All Tutorials /Hubspot

How to Personalize Emails in HubSpot

Updated on:
April 19, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to personalize emails in HubSpot.

‍

Personalizing emails in HubSpot allows you to tailor your messages using contact data, making your communication more relevant and engaging.

  1. Log in to your HubSpot account and navigate to your main dashboard.
  2. Go to Marketing from the left side panel, and select Email from the list.
  3. Select an email you want to add personalization to.
  4. In the email editor, place your cursor where you want personalization.
  5. Click the Personalize Button from the toolbar to insert a token.
  6. Select a contact property and insert the personalization token into your email.
  7. Click Insert to add the personalization token to your email.
  8. You’re all set—your email is now personalized and ready to send.

📌 Why this matters

Personalized emails can boost click-through rates by up to 14% and conversions by 10% compared to generic messages. When recipients see their name, company, or relevant details, they're more likely to engage because the content feels crafted specifically for them. Beyond basic personalization, you can segment audiences based on behavior, purchase history, or demographics to create highly targeted campaigns. This approach transforms mass email marketing into relationship-building conversations, helping you nurture leads more effectively and reduce unsubscribe rates while building stronger connections with your audience.

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