Quick summary
Buffer's post length optimization feature lets you write platform-specific captions and stay within each channel's character limit using a built-in counter. By selecting the right channel and monitoring the character cap in the Create Post panel, you can maximize caption effectiveness before adding the post to your queue.
Steps
- Inside Buffer's Create Post panel, find and select the specific channel you wish to use.
- Click the text field and start typing your caption.
- Monitor the character counter displayed below the text field while typing, and use as many characters as allowed without exceeding the platform's character limit.
- Once done, review your post and click 'Save as Draft' or 'Add to Queue' to proceed.
