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How to Merge Multiple Social Media Accounts in Hootsuite

Updated on:
May 12, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to combine multiple social media accounts into one Hootsuite board.

Quick summary

Hootsuite lets you merge multiple social media accounts into a single board so you can monitor and manage all your content from one place. This guide walks you through creating a New Board, selecting the Monitor My Own Content option, and adding your chosen accounts to the dashboard.


Steps

  1. In Hootsuite's stream tab, go to the left-side panel and click New Board.
  2. Find Monitor My Own Content from the list of options and click the Select button next to it.
  3. Select the social networking platform that contains multiple accounts, tick the checkbox beside it, and tap Next to continue.
  4. Pick the social accounts you wish to merge, then tap Add to Dashboard.
  5. The selected social media accounts are now merged into one Hootsuite board for easy and convenient navigation.

📌 Why this matters

Managing multiple social media profiles separately wastes time and increases the risk of missed engagement. Hootsuite's ability to merge multiple social media accounts into a single unified board gives social media managers a centralized hub to monitor, respond, and publish across all platforms without switching between accounts. This streamlined workflow reduces operational overhead and ensures no audience interaction goes unnoticed. For teams handling brand presence at scale, consolidating accounts into one Hootsuite dashboard is a critical productivity and oversight feature.
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