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All Tutorials /Salesforce

How to Merge Contacts in Salesforce

Updated on:
May 11, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to combine duplicate contacts in Salesforce Classic.

Quick summary

This tutorial walks you through how to merge contacts in Salesforce Classic by navigating to the Contacts section of an Account and using the built-in merge wizard. Merging duplicate contacts keeps your CRM data clean, accurate, and free of redundant records.


Steps

  1. Switch to Salesforce Classic from Lightning Experience.
  2. Go to the Accounts menu.
  3. Scroll down to the contact section on the Account record page.
  4. Move to the Contacts section and click the Merge Contacts button.
  5. Select the contacts you want to merge.
  6. Hit Merge to complete the process.

📌 Why this matters

Duplicate contacts in Salesforce can lead to fragmented customer data, missed follow-ups, and inaccurate reporting. The Merge Contacts feature in Salesforce Classic lets sales and operations teams consolidate duplicate contact records into a single, authoritative entry without losing any associated data. Keeping your CRM contact database clean improves sales efficiency, ensures accurate pipeline visibility, and supports better customer relationship management. This is an essential workflow for any team that regularly imports contacts or manages large Salesforce orgs.
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