How to Manage Multiple Social Media Accounts in Sprout Social

Quick summary

Sprout Social lets you connect multiple social media accounts — including Facebook, Instagram, LinkedIn, and Twitter — and manage them from a single dashboard. Once profiles are added, teams can use the Smart Inbox and Profile Selector to monitor, publish, and respond across all accounts without switching platforms.

Steps

1. Click on Accounts & Settings in the bottom left of the dashboard.
2. Select Settings from the dropdown menu.
3. Click on Group & Social Profiles to view and manage all your connected social accounts.
4. Click the Add Profile button to begin connecting a new social media account.
5. Choose which social network you want to add — Facebook, Twitter, Instagram, LinkedIn, or others.
6. Follow the authentication steps required by your selected social platform to establish the connection.
7. Once added, use the Profile Selector at the top of any publishing window to switch between accounts.
8. Use Smart Inbox to view and respond to messages across all connected accounts.
9. Navigate back to Groups & Social Profiles to manage connected accounts and team permissions.
10. Click View Profile to see details of a specific connected account.
11. Set up unique Publishing Permissions for team members under Settings > Users & Social Profiles.