How to Manage Lists in Semrush

Updated on:

April 6, 2026

By:

Madhav Bhandari

Use this interactive demo to learn how to effectively manage lists in Semrush.

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Here’s a step-by-step tutorial on how to manage lists in Semrush:

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Start at the Keyword Overview under Keyword Research in the left sidebar.
Enter your main keywords and hit Search.
Click on View all X keywords under Keyword Variations or Questions to find keywords for your company.
Select the keywords that you want; ideally, high volume, low keyword difficulty, and core keywords.
Hit Add to keyword list to build a list of these.
Select an existing list or create a new empty list.
Use Filters to get granular with your search.
You can filter by volume or choose between Broad Match (to find more keywords with with similar words) or Exact Match to find exact keywords.

📌 Why this matters

Managing keyword lists transforms scattered research into organized campaign foundations. You can efficiently group keywords by topic, competition level, or campaign type, making it simple to track performance and spot opportunities across multiple projects.

The real power emerges when you realize these lists become your content calendar backbone and competitive intelligence system. Each curated list reveals content gaps, seasonal trends, and market shifts that would otherwise get lost in endless keyword data, turning research into actionable marketing strategy.

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