How to Manage Lists in Semrush

Updated on:

May 12, 2026

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Use this interactive demo to learn how to build and manage keyword lists in Semrush.

Quick summary

Semrush's Keyword Overview and Keyword Magic Tool let you research, filter, and organize keywords into targeted keyword lists for smarter SEO strategy. This workflow guides you from initial keyword discovery through to saving high-value keywords with precise volume and match-type filters.

Steps

Go to Keyword Overview under Keyword Research in the left sidebar.
Enter your main keywords and hit Search.
Click View all keywords under Keyword Variations or Questions to find relevant keywords for your company.
Select keywords with high volume, low keyword difficulty, and strong relevance, then hit Add to keyword list.
Choose an existing list or create a new empty list to save your selected keywords.
Use Filters to refine your keyword results with greater precision.
Filter by volume to narrow results to keywords with meaningful search demand.
Toggle between Broad Match to find keywords with similar words or Exact Match to target precise keyword phrases.

📌 Why this matters

Managing keyword lists in Semrush is essential for building a focused, data-driven SEO strategy. The Keyword Magic Tool surfaces thousands of keyword variations and question-based queries, while built-in filters for search volume, keyword difficulty, and match type let you zero in on the highest-impact opportunities. Saving curated keyword lists directly within Semrush keeps your research organized and actionable across campaigns. Teams that master keyword list management in Semrush can prioritize content creation and paid search efforts more efficiently, reducing wasted spend and accelerating organic rankings.

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