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All Tutorials /Klaviyo

How to Make a Poll Klaviyo

Updated on:
May 12, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to build and publish a custom sign-up form in Klaviyo.

Quick summary

This tutorial shows you how to create a sign-up form in Klaviyo from a blank canvas, customize its design and content blocks, and publish it live to start growing your email subscriber list. Each step walks through the Klaviyo form builder so you can capture leads and collect subscriber data immediately.


Steps

  1. Navigate to Sign-up forms to start building your email marketing database.
  2. Click Create blank form to start with a blank canvas and fully customize your sign-up form.
  3. Give your form a descriptive name to easily identify it later.
  4. Select which subscriber list will receive these form submissions using Choose a list.
  5. Choose your desired form type from the available options.
  6. Click Save and design to proceed to the form designer.
  7. Customize your form's appearance to match your brand identity.
  8. Adjust the layout elements to create your perfect form structure.
  9. Add your brand logo or promotional image using Select image to build credibility.
  10. Click Add blocks to enhance your form with strategic content blocks that drive action.
  11. Add a call-to-action button to prompt visitor engagement.
  12. Customize your button's design to increase click-through rates.
  13. Include hidden fields to capture additional subscriber data.
  14. Apply contrasting colors to make your CTAs unmissable.
  15. Click Publish to make your form live and start collecting subscribers immediately.

📌 Why this matters

Building effective email sign-up forms in Klaviyo is a foundational step for any e-commerce brand looking to grow a high-quality subscriber list and drive revenue through email marketing. Klaviyo's drag-and-drop form builder lets marketers create fully branded, conversion-optimized sign-up forms without any coding — including custom content blocks, hidden fields, and targeted CTA buttons. Connecting forms directly to segmented subscriber lists ensures every new lead is automatically funneled into the right email flows from the moment they opt in. For teams focused on list growth and personalized email automation, mastering Klaviyo sign-up forms is a critical capability that directly impacts campaign performance and customer lifetime value.
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