This interactive demo was created free with Storylane in 2 minutes. Create your own demo
This interactive demo was created free with Storylane in 2 minutes. Create your own demo
Start free
All Tutorials /Zapier

How to Link Wistia Through Zapier to Mailchimp

Updated on:
May 12, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to automate Wistia video events into Mailchimp via Zapier.

Quick summary

This tutorial shows how to connect Wistia to Mailchimp using Zapier by building an automated Zap that triggers on Wistia video events and sends data to a Mailchimp action. Follow the steps below to set up, test, and publish your Wistia–Mailchimp integration without writing any code.


Steps

  1. From your Zapier dashboard, select Zap to start building a new automation.
  2. Click on the Trigger field to begin selecting your trigger event.
  3. Search and select Wistia as your trigger app.
  4. Choose a trigger event from the available Wistia options.
  5. Connect your Wistia account to authorize Zapier access.
  6. Click Test trigger to verify that Wistia is sending data correctly.
  7. Search and select Mailchimp as the action app.
  8. Select an action event to define what Mailchimp should do when triggered.
  9. Connect your Mailchimp account to authorize Zapier access.
  10. Configure the action details and click Continue to proceed.
  11. Select Test step to confirm the Mailchimp action works as expected.
  12. Once the test is successful, click Publish to activate your Wistia–Mailchimp Zap.

📌 Why this matters

Connecting Wistia to Mailchimp through Zapier lets marketing teams automatically sync video engagement data with their email lists, eliminating manual data entry and reducing follow-up delays. When a viewer watches a Wistia video, Zapier instantly triggers a Mailchimp action — such as adding a contact or updating a subscriber tag — enabling highly targeted, behavior-driven email campaigns. This no-code integration is essential for video marketers who want to turn passive viewers into active leads without relying on developer resources. Automating the Wistia–Mailchimp workflow improves lead nurturing efficiency and ensures no engaged prospect falls through the cracks.
Your product deserves an interactive demo
Start free
Similar Articles
Zapier

How to Integrate Customer.io with Zapier

Madhav Bhandari
Director of Marketing @ Storylane
Zapier

Automate Google Forms to Stripe Payment Collection

Madhav Bhandari
Director of Marketing @ Storylane
Zapier

Push Google Calendar Bookings to Stripe for Payments

Madhav Bhandari
Director of Marketing @ Storylane
No items found.
Platform
Interactive Demos
Sandbox Demos
Buyer Hub
RepX
Integrations
Solutions
Product Marketers
Growth & Demand Gen
Sales Reps & AEs
Presales & SEs
Customer Success
Product Managers
Customers
Demo Showcase
Customer Stories
Finer Demos Club
Features
Demo Signals
Personalization
Deal Intelligence
Resources
Blog
The Plot
Tutorials
Events & webinars
Help Docs
What’s New
Demo Dundies
Company
Careers
Pricing
Partners
Contact
Trust Center
Backed by
Chrome Extension Icon
Chrome extension
Download
Desktop app
Download
Built in San Francisco Bay Area - ©2026 Storylane
Privacy PolicyTerms & Conditions
X Corp (formerly Twitter)LinkedIn
This website uses cookies to ensure you get the best experience on our website. Learn More
Got it
This website uses cookies to ensure you get the best experience on our website. Learn More
Got it