How to Integrate Pipedrive with Google Ads

Quick summary

This tutorial shows how to integrate Pipedrive with Google Ads using a Zapier automation, linking CRM trigger events to ad actions without writing any code. By the end, your Pipedrive data will automatically drive targeted actions inside your Google Ads account.

Steps

1. Log in to Zapier, click "Create," and select "Zaps" to get started.
2. Click "Trigger" to begin setting up the automation flow.
3. Search for and select "Pipedrive" as the Trigger App.
4. Choose a trigger event from the Pipedrive options.
5. Sign in to your Pipedrive account and click "Continue" to authenticate.
6. Click "Test trigger" to verify the Pipedrive connection is working.
7. Click "Continue with selected record" to confirm the test data.
8. Search for and select "Google Ads" as the action app.
9. Choose an event to be performed inside Google Ads.
10. Log in to your Google Ads account and click "Continue" to authenticate.
11. Complete and customize the required fields, then click "Continue."
12. Click "Test step" to confirm the Google Ads action runs correctly.
13. Click "Publish" to activate and complete the Pipedrive–Google Ads integration.
14. Your integration is now live — Pipedrive events will automatically trigger actions in Google Ads, boosting productivity and ad targeting efficiency.