How to Integrate Pipedrive with Google Analytics

Quick summary

This tutorial shows how to integrate Pipedrive with Google Analytics by building a Zap in Zapier that automatically sends Pipedrive trigger data to Google Analytics as an event. Connecting these two tools lets sales and marketing teams unify CRM activity with web analytics without writing any code.

Steps

1. Log in to Zapier, click "Create," and then select "Zaps" to get started.
2. Click "Trigger" to begin setting up the trigger step of your Zap.
3. Search for "Pipedrive" and select it as the Trigger App.
4. Choose a trigger event from the Pipedrive options.
5. Sign in to your Pipedrive account and click "Continue" to authorize the connection.
6. Click "Test trigger" to verify Zapier can pull data from Pipedrive.
7. Click "Continue with selected record" to confirm the test data and proceed.
8. Search for and select "Google Analytics" as the action app.
9. Choose an event to send under the Google Analytics action step.
10. Click "Allow" after signing in to your Google Account to grant Zapier access.
11. Log in to your Google Analytics account and click "Continue" to complete authorization.
12. Complete and customize the required fields, then select "Continue."
13. Click "Test step" to confirm the Google Analytics action works correctly.
14. Click "Publish" to activate the integration and complete your Zap.