How Respond.io increased trial clicks by 162% • 23rd April
Save your seat
Talk to RepX
Book a demo
Explore Hub
Platform
Products
Demos
Guided interactive demos and sandbox environments
Hubs
All the demos and collateral your buyers need in one place
New!
RepX
New
Conversational agents to qualify and convert prospects
Features
Demo Signals
Deal Intelligence
Personalization
Integrations
Enterprise
Download
Chrome Extension
Desktop App
Figma Plugin
Explore
AI-powered Lily
Built for Enterprise
Solutions
Used by GTM teams
Marketing
Turn curiosity into conversions with self-guided demos
Sales
Close more deals faster with interactive demo experiences
Customers
Customer Showcase
Check out how 5000+ GTM teams win with Storylane
Customer Resources
Customer Stories
Finer Demos Club
Demo Kitchen
Demo Dundies
    Our executive team continues to rave about how well Storylane visualizes our own tool!
Emily Elizabeth
VP Marketing
    Storylane's by far the easiest and most reliable out of other competitors.
Martin Kurowski
Product Marketing Manager
    Intuitive, powerful, and easy to use platform.
Matt Slotten
Marketing
35
demos in 3 weeks
Michael DeMarco
Product Marketing Manager
Read Case Study
    It’s actually kind of shocking how fast it was for us.
Katie Fairbank
Director of Product Marketing
Read Case Study
Wall Of Love
Resources
Resources
The Plot
Blog
Help Docs
Webinars
What’s New
Featured
Report
The impact of interactive demos on conversion rates & time to convert
What’s New
Release notes
New!
Pricing
Start for free
Book a demo
Platform
Products
Demos
Guided interactive demos and sandbox environments
Hubs
All the demos and collateral your buyers need in one place
New!
RepX
New
Conversational agents to qualify and convert prospects
Features
Demo Signals
Deal Intelligence
Personalization
Integrations
Enterprise
Download
Chrome Extension
Desktop App
Figma Plugin
Explore
AI-powered Lily
Built for Enterprise
Solutions
Used by GTM teams
Marketing
Turn curiosity into conversions with self-guided demos
Sales
Close more deals faster with interactive demo experiences
Customers
Customer Showcase
Check out how 5000+ GTM teams win with Storylane
Customer Resources
Customer Stories
Finer Demos Club
Demo Kitchen
Demo Dundies
    Our executive team continues to rave about how well Storylane visualizes our own tool!
Emily Elizabeth
VP Marketing
    Storylane's by far the easiest and most reliable out of other competitors.
Martin Kurowski
Product Marketing Manager
    Intuitive, powerful, and easy to use platform.
Matt Slotten
Marketing
35
demos in 3 weeks
Michael DeMarco
Product Marketing Manager
Read Case Study
    It’s actually kind of shocking how fast it was for us.
Katie Fairbank
Director of Product Marketing
Read Case Study
Wall Of Love
Resources
Resources
The Plot
Blog
Help Docs
Webinars
What’s New
Featured
Report
The impact of interactive demos on conversion rates & time to convert
What’s New
Release notes
New!
Pricing
Login
Start for free
Book a demo
It’s happening! Demo Dundies is back with Season 2.
Nominate your best demos
This interactive demo was created free with Storylane in 2 minutes. Create your own demo
This interactive demo was created free with Storylane in 2 minutes. Create your own demo
Start free
All Tutorials /Pipedrive

How to Integrate Pipedrive with Google Analytics

Updated on:
April 6, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to integrate your Pipedrive data with Google Analytics.

‍

You can achieve this integration using automation tools like Zapier. Here’s a step-by-step guide 

to set up this integration.

  1. Log in to Zapier, click on "Create," and then select "Zaps" to get started.
  2. Click "Trigger" to proceed.
  3. Search for "Pipedrive" to set it as Trigger App.
  4. Choose a trigger event.
  5. Sign in to your Pipedrive account and click "Continue."
  6. Click “Test trigger.”
  7. Click "Continue with selected record."
  8. Search and select "Google Analytics" as the action app.
  9. Choose an event under Google Analytics.
  10. Click "Allow" after signing in to your Google Account.
  11. Login to your Google Analytics account then click "Continue." 
  12. Complete and customize the required fields, then select "Continue."
  13. Click “Test step.”
  14. Select "Publish" to complete the integration.

Completing these steps will integrate Pipedrive with Google Analytics, boosting your content management and productivity.

📌 Why this matters

This integration lets you automatically track your sales pipeline performance alongside your website analytics, creating a complete picture of how marketing efforts translate into actual deals. You'll see which traffic sources and campaigns generate the highest-value prospects, not just the most clicks.

The real power comes from attribution tracking - when someone moves through your sales funnel in Pipedrive, that activity gets recorded in Google Analytics, helping you optimize marketing spend based on revenue potential rather than vanity metrics.

Your product deserves an interactive demo
Start free
Similar Articles
Pipedrive

How to Integrate Pipedrive Using API

Madhav Bhandari
Director of Marketing @ Storylane
Pipedrive

How to Integrate Pipedrive with Apollo

Madhav Bhandari
Director of Marketing @ Storylane
Pipedrive

How to Integrate Pipedrive with ClickUp

Madhav Bhandari
Director of Marketing @ Storylane
No items found.
Platform
Demos
RepX
Hubs
Integrations
Solutions
Marketing
Sales
Features
Demo Signals
Personalization
Deal Intelligence
Resources
Blog
Tutorials
Help Docs
What’s New
Demo Dundies
Customers
Demo Showcase
Customer Stories
Finer Demos Club
Company
Careers
Pricing
Partners
Contact
Trust Center
Backed by
Chrome Extension Icon
Chrome extension
Download
Desktop app
Download
Built in San Francisco Bay Area - ©2026 Storylane
Privacy PolicyTerms & Conditions
X Corp (formerly Twitter)LinkedIn
This website uses cookies to ensure you get the best experience on our website. Learn More
Got it
This website uses cookies to ensure you get the best experience on our website. Learn More
Got it