How to Integrate HubSpot With Mixpanel

Quick summary

The Mixpanel HubSpot integration lets you sync product analytics data directly into HubSpot by installing the Mixpanel app from the HubSpot App Marketplace and authenticating with your Mixpanel service account credentials. Once connected, you can set up a data sync to keep both platforms aligned without manual exports.

Steps

1. Navigate to the App Marketplace in HubSpot by clicking the store icon in the top-right navigation.
2. Search for Mixpanel in the search bar and select it from the results.
3. Click the Install app button to begin the installation process.
4. Click Next to proceed through the installation flow.
5. Review the pop-up that requests your Service Account Username, Service Account Secret, Project ID, and Project Token — you will retrieve these from your Mixpanel account.
6. In your Mixpanel account, click the Gear Icon in the top-right and select Organization Settings from the dropdown.
7. Go to Service Accounts in the left pane and click Add Service Account.
8. Create a service account and assign it the appropriate roles.
9. Copy the Username and Secret generated for the service account.
10. Paste the copied credentials into the HubSpot installation dialog.
11. In your Mixpanel account, go to Projects in the left pane and open your project.
12. Locate your Project ID in the project overview tab.
13. Scroll down to find your Project Token.
14. Paste the Project ID and Project Token into the HubSpot dialog and click Connect to Mixpanel.
15. Your Mixpanel account is now connected — proceed to set up data sync.