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How to Integrate HubSpot With Buffer

Updated on:
May 11, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to connect Buffer with HubSpot using a Zapier automation.

Quick summary

This demo shows how to set up a Buffer HubSpot integration using Zapier to automatically create a social media message in HubSpot whenever a new item is added to your Buffer queue.


Steps

  1. Go to Zapier and click on Create > Zaps to start building a new automation.
  2. Click on Trigger to add your trigger app to the Zap.
  3. Select Buffer as your Trigger app that starts the event.
  4. Add New Queue Item as the trigger Event.
  5. In the Account tab, add your Buffer account credentials.
  6. Grant Buffer the required access by clicking Allow on the authorization screen.
  7. Select your organization from your Buffer account and choose the social media channel from which the post will be pulled.
  8. Select HubSpot as your Action app in the Zap.
  9. Choose the action event as Create Social Media Message.
  10. Select or connect your HubSpot account to authorize the integration.
  11. Select the Social Media channel, set the Message Content, and configure the Time for posting under the When field.

📌 Why this matters

Integrating Buffer with HubSpot via Zapier allows marketing teams to automatically sync social media content from their Buffer queue directly into HubSpot as social media messages, eliminating manual data entry. This Buffer HubSpot Zap ensures that every queued post is tracked within your CRM, giving teams full visibility into social activity alongside their broader marketing efforts. By automating this workflow, businesses can save time, reduce errors, and keep their HubSpot social media records consistently up to date without switching between platforms.
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