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How to Integrate HubSpot With Amplitude

Updated on:
May 11, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to connect HubSpot as a data source in Amplitude.

Quick summary

The Amplitude HubSpot integration lets you import HubSpot contact data directly into Amplitude by authenticating via OAuth and selecting the events you want to record. Once connected, your HubSpot CRM data flows into Amplitude so you can analyze customer behavior alongside marketing and sales data.


Steps

  1. Open your Amplitude account and click See all under Other ways to install in the source catalog.
  2. Search for HubSpot using the search bar on the left side of the catalog.
  3. Select HubSpot from the search results.
  4. When the Connect HubSpot wizard appears, click Connect to HubSpot to begin OAuth authentication.
  5. Choose your HubSpot account on the authorization page.
  6. Click the Connect app button to grant Amplitude access to your HubSpot data.
  7. Return to the wizard and hit Next to continue setup.
  8. Select the Events you want to record from HubSpot into Amplitude.
  9. Confirm the success message and click Finish to complete the integration.

📌 Why this matters

Connecting HubSpot to Amplitude allows revenue and product teams to unify CRM contact data with behavioral analytics in a single platform. This integration enables marketers and analysts to track how HubSpot contacts engage with your product, making it easier to correlate sales pipeline activity with real user behavior. By importing HubSpot events directly into Amplitude, teams can build more accurate conversion funnels, personalize user journeys, and make data-driven decisions without switching between tools. The Amplitude HubSpot integration is essential for any growth team looking to break down silos between marketing data and product analytics.
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