How to Integrate Brevo with Go To Webinar

Quick summary

This tutorial shows how to integrate Brevo with GoToWebinar using a Zapier automation that automatically syncs webinar registrants and attendees as contacts in Brevo. By following these steps, you can eliminate manual data entry and ensure every webinar participant is captured in your email marketing list instantly.

Steps

1. Log in to Zapier and click "Create" followed by "Zaps" to start building a new automation.
2. Click "Trigger" to select the app that will initiate your automation workflow.
3. Search for GoToWebinar and select it as your trigger app.
4. Choose a trigger event such as "New Registrant" or "New Attendee" depending on when you want to capture participant data.
5. Connect your GoToWebinar account and select the specific webinar you want to monitor.
6. Search for and select "Brevo" as your Action App to process the webinar participant data.
7. Choose "Add or Update Contact" as the action event to sync webinar participants to your Brevo contact list.
8. Connect your Brevo account to authorize the integration.
9. Map GoToWebinar fields — such as name, email, and registration details — to the corresponding Brevo contact fields.
10. Run a test to verify that GoToWebinar registration data transfers correctly to your Brevo account.
11. Click "Publish" to activate your Zap and start automatically adding GoToWebinar participants to your Brevo contacts.