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How To Integrate Apollo io with Typeform

Updated on:
April 6, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to seamlessly integrate Apollo.io with Typeform.

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Since Apollo.io does not have a "native" button for Typeform, the best way to integrate them is by using Zapier as a bridge. This allows you to automatically create or enrich a contact in Apollo every time someone fills out your Typeform. Here is the step-by-step guide to setting up this automation:

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  1. Log in to your Zapier account and click the 'Create Zap' button in the upper-right corner.
  2. Click on the 'Trigger' button.
  3. Search for and select "Typeform" as the trigger app.
  4. Make sure your Typeform account is connected; if not, connect it by clicking on the Sign In button.
  5. Choose "New Entry" as the trigger event.
  6. Select your specific Typeform from the dropdown list.
  7. Test trigger: Submit a sample Typeform response.
  8. For the Action step, search for and select "Apollo io".
  9. Connect the Apollo account if not linked. Click the Sign In button to connect.
  10. In the pop-up window, enter the API Key and Name, then click Continue.
  11. To get your API Key, go to your Apollo main dashboard, click 'Settings', then select 'Integrations'.
  12. In the Integrations section, scroll down to locate the API option and click on it.
  13. Click the '+ Create new key' button in the upper-left corner, personalize your API key, then click the Create API Key button.
  14. Copy your newly created API Key and paste it into the pop-up window. Click Done.
  15. Choose "Create Contact" or "Find or Create" (recommended to avoid duplicates) as the action event, then Continue.
  16. Map your Typeform fields to Apollo, test the integration to verify the contact sync, and click 'Publish' to activate your Zap.

📌 Why this matters

This integration transforms your Typeform responses into actionable sales intelligence by automatically feeding prospect data into your Apollo database. Beyond simple data collection, you're creating a seamless lead qualification pipeline where form submissions instantly trigger contact enrichment with professional details, company information, and contact scoring.

The real power emerges when you realize each form response becomes a warm lead with complete context rather than just an email address, enabling your sales team to prioritize outreach based on enriched prospect profiles and engagement history.

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