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How to Integrate ActiveCampaign with Twilio

Updated on:
May 12, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to connect ActiveCampaign and Twilio using a Zap.

Quick summary

This tutorial shows how to integrate ActiveCampaign with Twilio using Zapier by creating a Zap that links a contact trigger in ActiveCampaign to an automated action in Twilio. The entire no-code setup takes just minutes and requires only your API credentials for both platforms.


Steps

  1. Head over to the left-side panel and click 'Create'.
  2. Choose 'Zaps' from the list of options.
  3. Click 'Trigger' to start the integration process.
  4. Search for 'ActiveCampaign' and select it from the suggested results.
  5. Select your preferred 'Trigger Event' from the dropdown.
  6. Tap 'Sign In' to connect your ActiveCampaign account.
  7. Enter your ActiveCampaign API credentials and click 'Yes, Continue to ActiveCampaign'.
  8. Provide the required information to configure the Trigger.
  9. Click 'Continue' to run your inputs and test the Trigger.
  10. Tap 'Continue With Selected Record' to confirm the test data.
  11. Search for 'Twilio' and select it as the Action app.
  12. Open the dropdown and choose the specific 'Action Event' you want to use.
  13. Tap 'Sign In' to connect your Twilio account.
  14. Enter your Twilio API credentials and click 'Yes, Continue to Twilio'.
  15. Fill out the input fields with the required Action information.
  16. Click 'Continue' to publish and activate the integration.
  17. Your ActiveCampaign account is now fully integrated with Twilio.

📌 Why this matters

Integrating ActiveCampaign with Twilio via Zapier allows marketing and sales teams to automatically trigger SMS messages or calls the moment a contact event occurs in ActiveCampaign — without writing a single line of code. This no-code automation eliminates manual follow-up delays, ensuring leads and customers receive timely, personalized outreach through Twilio's messaging infrastructure. Connecting these two platforms through a Zap means teams can scale multi-channel communication workflows that respond in real time to CRM data. For businesses relying on both email marketing and SMS outreach, this integration is a critical step toward a fully automated customer engagement pipeline.
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