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All Tutorials /LinkedIn Sales Navigator

How to Host a Live Event on LinkedIn

Updated on:
May 12, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to create and publish a live event on LinkedIn step by step.

Quick summary

Hosting a live event on LinkedIn lets you reach your professional network with a structured, discoverable event page. This guide walks you through every setting — from uploading a cover image to hitting Post — so your event goes live correctly the first time.


Steps

  1. Go to your LinkedIn Page or Profile and click 'Event'.
  2. Upload a cover image for your event.
  3. Click 'Apply' to confirm the cover image.
  4. Choose the event type.
  5. Add the event name in the empty field.
  6. Select a timezone for your event.
  7. Set and select a start date and time for the event.
  8. Add an end date and time.
  9. Add an external event link for your meeting.
  10. Add a description of what the event is about.
  11. Add speakers as a guest to your event.
  12. Click 'Next' to proceed.
  13. Click 'Post' to publish your event.

📌 Why this matters

LinkedIn Live Events give professionals, brands, and businesses a powerful way to engage their network in real time through a fully discoverable, structured event page. Setting up a LinkedIn event correctly — with a compelling cover image, accurate scheduling details, an external meeting link, and invited speakers — directly affects attendance and reach. Whether you are promoting a webinar, product launch, or industry panel, using LinkedIn's native event creation tool ensures your audience can register, share, and engage without leaving the platform. Mastering this workflow helps marketers and community managers consistently grow their professional audience through live, interactive content.
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