How to Set Up LinkedIn Business Manager

Quick summary

LinkedIn Business Manager is a centralized hub that lets businesses manage their LinkedIn Pages, ad accounts, and partner access from a single dashboard. This step-by-step walkthrough covers the full setup process, from creating your Business Manager to linking pages, claiming ad accounts, and adding partners.

Steps

1. Click 'Create Business Manager' to begin the setup process.
2. Enter the official name of your business in the provided field.
3. Add a business email address that can be used for communications.
4. Click 'Create' to submit your Business Manager details.
5. Go to your email, open the message from LinkedIn, and click 'Accept invitation'.
6. Select 'Agree & Confirm' to accept the terms of service.
7. Click 'Open Business Manager' to access your new account.
8. Go to the 'Accounts' tab and select 'Pages'.
9. Click 'Add page' to start linking a LinkedIn Page.
10. Select 'Add page' again to confirm your intent to add a page.
11. Search for a page in the empty field and click on it to select it.
12. Agree to the terms by checking the checkbox.
13. After checking the box, click 'Add' to link the page.
14. Go to 'Accounts' and select 'Ad Accounts'.
15. Click 'Add accounts' to begin connecting an ad account.
16. Choose 'Claim Ownership' to take ownership of an existing ad account.
17. Enter the account name or ID, follow the verification steps, and click 'Add'.
18. Once the ad account has been added successfully, click 'Got it'.
19. Navigate to the 'Partners' tab to manage external partner access.
20. Enter the Business Manager ID and click 'Add partner' to complete the setup.