How to Set Up LinkedIn Campaign Manager

Quick summary

LinkedIn Campaign Manager is the central platform for running paid advertising campaigns on LinkedIn, requiring a one-time account setup that includes billing and campaign group configuration. This guide walks through every step to get your Campaign Manager account live and ready to launch ads.

Steps

1. Select 'Advertise' to open Campaign Manager.
2. Click on 'Create account' in Campaign Manager.
3. Fill in the required details such as account name, currency, and the LinkedIn page associated with your account.
4. Agree to the terms and conditions by clicking the checkbox.
5. Click 'Create account' to confirm and create your account.
6. Go to the 'Billing' section in your Campaign Manager.
7. Add a payment method — credit/debit card or LinkedIn Marketing Partner credits.
8. Set up billing to activate your account.
9. Navigate to 'Campaign Groups' and click 'Create campaign group'.
10. Name your campaign group and set its status as active.
11. Choose the campaign objective.
12. Set a budget and schedule, including an optional start and end date.
13. Click 'Create' to finalize your campaign group.
14. Your LinkedIn Campaign Manager is now fully set up and ready to run campaigns.