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How to Get Brand Deals on YouTube

Updated on:
May 25, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to set up YouTube BrandConnect and attract sponsor deals.

Quick summary

YouTube BrandConnect is a built-in tool in YouTube Studio that connects eligible creators with brand sponsorship opportunities. Setting it up takes just a few minutes and lets advertisers find and contact your channel directly for paid brand deals.


Steps

  1. Go to studio.youtube.com and click Earn in the left sidebar — if your channel is eligible, the BrandConnect module will appear.
  2. Click Get started to begin the BrandConnect setup process.
  3. Complete your channel profile in BrandConnect by selecting content categories, audience details, and format, then check the agreement box and click Accept.
  4. Set your rates for long-form and short-form videos — these can be updated at any time.
  5. Add your contact email (or your manager's) so advertisers can reach you directly, then click Done.
  6. Once setup is complete, monitor your BrandConnect inbox in YouTube Studio for matching campaign opportunities from brands.

📌 Why this matters

YouTube BrandConnect gives creators a direct, platform-native way to connect with brand advertisers without relying on third-party agencies or cold outreach. By setting up a BrandConnect profile in YouTube Studio, eligible creators can surface their channel to relevant brands, set transparent sponsorship rates, and receive inbound deal inquiries — all within a trusted ecosystem. This matters because brand deals are one of the highest-earning revenue streams for YouTube creators, and BrandConnect removes the friction of finding and negotiating sponsorships manually. Creators who activate BrandConnect position their channel as discoverable and advertiser-ready, accelerating their path to sustainable creator income.
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