How to Fix Broken Link Previews in Buffer

Updated on:

April 6, 2026

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Use this interactive demo to learn how to fix broken link previews in your Buffer account.

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The simplest way to fix broken link previews in Buffer is by editing the post and reentering the URL straight from the address bar of the web page. Here’s a short guide on how to do it:

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Inside Buffer's Publish tab, find the post that contains the broken link preview and then click its 'Edit' button.
After that, navigate to the link attachment right below the caption and click its 'X' icon to delete the broken link preview.
Tap the text field, then paste the link anew. Make sure that it is copied directly from the actual address bar of the webpage to keep the preview intact.
Once done, click 'Save Draft' to apply the changes.
After completing these steps, the broken link preview in your Buffer post will be fixed instantly.

📌 Why this matters

Broken link previews kill your post engagement because they make your content look unprofessional and reduce click-through rates. When Buffer can't properly fetch a webpage's metadata, your posts appear as plain text links instead of rich previews with images and descriptions.

This happens more often than you'd expect, especially with newly published content or pages that have recently updated their metadata. Fixing these previews transforms boring text links into visually compelling posts that stand out in social feeds and drive significantly more traffic to your website.

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