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How to Find Competitors Keywords in Semrush

Updated on:
May 11, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to uncover your competitor's organic and paid keywords in Semrush.

Quick summary

Semrush's Domain Overview and Organic Research tools let you find competitor keywords by entering any domain and instantly viewing its full keyword profile. This step-by-step walkthrough shows how to analyze both organic search traffic and paid search keywords for any competing domain.


Steps

  1. Navigate to the Domain Overview tool in Semrush.
  2. Enter your competitor's domain (e.g., example.com) into the search bar.
  3. Locate the Organic Research section within the domain overview results.
  4. Review the detailed information about the domain's organic keywords and search rankings.
  5. Click on Paid Search Traffic to explore the competitor's paid keyword strategy.
  6. Use these insights to discover and analyze competitor keywords effectively with Semrush.

📌 Why this matters

Understanding which keywords your competitors rank for — both organically and through paid search — is one of the highest-leverage activities in SEO and PPC strategy. Semrush's Domain Overview and Organic Research tools give marketers instant visibility into any competitor's full keyword footprint, including search volume, ranking positions, and paid traffic data. This allows teams to identify keyword gaps, prioritize content opportunities, and make smarter bidding decisions without guesswork. For businesses looking to outrank competitors in search results, this workflow is an essential starting point for building a data-driven keyword strategy.
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