Quick summary
Semrush's Domain Overview and Organic Research tools let you find competitor keywords by entering any domain and instantly viewing its full keyword profile. This step-by-step walkthrough shows how to analyze both organic search traffic and paid search keywords for any competing domain.
Steps
- Navigate to the Domain Overview tool in Semrush.
- Enter your competitor's domain (e.g., example.com) into the search bar.
- Locate the Organic Research section within the domain overview results.
- Review the detailed information about the domain's organic keywords and search rankings.
- Click on Paid Search Traffic to explore the competitor's paid keyword strategy.
- Use these insights to discover and analyze competitor keywords effectively with Semrush.



