How to Enable Salesforce Customer Data Platform

How to Enable Customer Data Platform in Salesforce

Updated on:

May 25, 2026

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Use this interactive demo to learn how to activate Salesforce Data Cloud in your org.

Quick summary

This demo walks you through enabling Salesforce Customer Data Platform (CDP), now rebranded as Salesforce Data 360, by navigating to the platform and logging in to activate it in your Salesforce account.

Steps

Navigate to Salesforce Data Cloud (formerly Customer Data Platform, now Salesforce Data 360) from the Salesforce homepage.
Click 'Log into Your account' on the Data Cloud page.
Enter your Salesforce login details and click 'Log in' to authenticate.
Once logged in, confirm that Salesforce Customer Data Platform (CDP), now Data 360, has been successfully enabled and activated.

📌 Why this matters

Salesforce Customer Data Platform (CDP), now called Salesforce Data 360, enables organizations to unify customer data from multiple sources into a single, real-time profile. Activating Data 360 unlocks powerful segmentation, AI-driven insights, and personalized engagement across every customer touchpoint. For businesses using Salesforce, enabling this platform is a critical step toward breaking down data silos and delivering connected customer experiences at scale. Understanding the activation process ensures your team can get started quickly and maximize the value of your Salesforce investment.

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