How to Create Variations of the Same Post in Buffer

Quick summary

Buffer's post variation feature lets you duplicate an existing post and tailor it for a different social channel without starting from scratch. In just a few clicks, you can edit the caption, swap the image, and add the variation to your queue or save it as a draft.

Steps

1. Inside Buffer's Publish tab, find the post you want to reuse and click its More Actions button.
2. Choose Duplicate from the list of options that appears.
3. Select the channel where you want to publish the new variation.
4. In the text field, make your edits — update the caption, change the format, or swap the image.
5. Review the post, then click Add to Queue or Save As Draft.
6. The post variation is now saved to your account. Repeat the same steps to create additional variations.