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All Tutorials /Hubspot

How to Create Tags in HubSpot

Updated on:
May 8, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to set up and customize deal tags in HubSpot.

Quick summary

This tutorial shows how to create deal tags in HubSpot by navigating through Settings to the Pipelines configuration and using the Customize deal tags option. Deal tags let sales teams categorize and filter deals automatically, improving pipeline visibility and reporting accuracy.


Steps

  1. Navigate to Settings from the main HubSpot interface.
  2. Select the Objects tab in the left pane.
  3. Under Data Management, locate and click Deals.
  4. Move to the Pipelines tab.
  5. Select Customize deal tags from the available options.
  6. Create a deal tag by defining the appropriate filters and parameters.
  7. Hit Review Tag and save once you have defined all parameters.
  8. Confirm the success prompt indicating your deal tag was created.

📌 Why this matters

HubSpot deal tags give sales teams a powerful way to automatically categorize and surface deals based on custom filter criteria, eliminating manual tagging and reducing pipeline blind spots. By configuring deal tags directly within HubSpot's Pipelines settings, revenue teams can prioritize high-value opportunities, enforce consistent deal classification across the CRM, and generate more accurate sales forecasts. This feature is especially valuable for growing sales organizations that need scalable deal management without adding administrative overhead.
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