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How to Create Social Media Streams on Hootsuite

Updated on:
May 12, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to set up social media streams on a Hootsuite board.

Quick summary

Hootsuite Streams lets you monitor your own social media content across multiple platforms from a single, organized board. Setting up a new stream board takes just a few clicks from the Hootsuite dashboard, giving your team real-time visibility into all connected social accounts.


Steps

  1. On the Hootsuite dashboard, go to the left-side panel and click 'More'.
  2. Choose 'Streams' from the list of options.
  3. Click 'New Board' to proceed.
  4. Find 'Monitor My Own Content' and tap the 'Select' button next to it.
  5. Tick the checkbox next to each social networking platform you want to add to your board.
  6. Select or add the social account you prefer and tap 'Next' — repeat this for all selected platforms.
  7. Your social media streams are now created and added to the new Hootsuite board, ready to manage in one place.

📌 Why this matters

Hootsuite Streams gives social media managers a centralized, real-time view of their own content across multiple platforms without switching between apps. By organizing posts and activity into custom boards, teams can monitor engagement, track performance, and respond faster — all from a single dashboard. This feature is essential for any brand managing more than one social account, making it a core part of an efficient social media management workflow.
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