How to Create Feature Flags in Amplitude

Updated on:

May 12, 2026

By:

Use this interactive demo to learn how to set up a feature flag in Amplitude in minutes.

Quick summary

Amplitude's Feature Flags tool lets product and engineering teams create and configure controlled feature rollouts directly inside the Amplitude analytics platform. In just a few clicks, you can define a feature flag name, assign it to a project, and customize advanced settings before activating it.

Steps

Go to the top-left corner of the Amplitude dashboard and click Create.
Select Feature Flag from the list of available options.
Enter a unique Feature Flag Name, specify the project you want to use, and optionally tap Advanced to configure additional settings.
Tap Create to proceed and finalize the feature flag.
Your feature flag is now created — you can immediately configure it based on your rollout preferences.

📌 Why this matters

Feature flags in Amplitude give product teams the ability to control feature rollouts without requiring new code deployments, dramatically reducing release risk. By creating and managing feature flags directly within Amplitude, teams can tie flag behavior to real-time analytics data, enabling smarter, data-driven release decisions. This tight integration between feature management and product analytics means teams can instantly measure the impact of any feature change on key metrics. For organizations looking to adopt continuous delivery and experimentation at scale, Amplitude's feature flag capability is a critical tool for safe, measurable product iteration.

Your product deserves an interactive demo

Start free

How to Integrate Customer.io with Amplitude

How to Measure Feature Adoption in Amplitude

How to Analyze Product KPIs in Amplitude