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All Tutorials /Buffer

How to Create Custom Tags in Buffer

Updated on:
May 12, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to build and apply custom tags to your Buffer posts.

Quick summary

Custom tags in Buffer let you organize and categorize social media posts across all channels for easier tracking and reporting. In just a few clicks, you can create a new tag, attach it to a post, and save it to your content queue.


Steps

  1. In the left-side menu, select the social media channel you want to post to.
  2. Click "New Post" to open the post composer.
  3. Click "Add Tag", then select "+ Create" to add a new tag to your tag list.
  4. Make sure the tag checkbox is checked to apply it to the post.
  5. Click "Save as Draft" or "Add to Queue" to save your post with the tag applied.
  6. Use custom tags to organize and track your content across channels easily.

📌 Why this matters

Custom tags in Buffer give social media managers a powerful way to categorize, filter, and report on content across multiple channels from a single dashboard. By tagging posts with campaign names, content types, or themes, teams can quickly measure what content performs best without switching between tools. This feature is especially valuable for agencies and brands managing high volumes of posts who need clear content organization and performance tracking. Buffer's custom tagging system streamlines social media workflow and makes campaign analysis faster and more actionable.
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