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All Tutorials /Buffer

How to Create Custom Scheduling Times in Buffer

Updated on:
May 12, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to set up custom post scheduling times in Buffer.

Quick summary

Custom scheduling times in Buffer let you define exactly when your social media posts go live, maximizing audience engagement. Using the Posting Schedule settings, you can add, remove, and fine-tune posting times for any connected channel.


Steps

  1. Log in to Buffer and select the social media account you want to manage.
  2. Navigate to Settings from the main navigation.
  3. In the Posting Schedule tab, select a specific time to automatically schedule your posts.
  4. Select or deselect days to set your preferred posting frequency.
  5. Customize a new posting time to match your audience's peak activity.
  6. Click Add Posting Time to save your changes.
  7. Confirm that your custom scheduling is active so posts go live at the best times for engagement.

📌 Why this matters

Custom scheduling times in Buffer give social media managers precise control over when content reaches their audience, ensuring posts are published during peak engagement windows. Instead of relying on generic default times, teams can tailor the posting schedule per channel and per day to match real audience behavior. This level of scheduling flexibility directly improves organic reach, click-through rates, and overall social media performance. For businesses managing multiple social accounts, Buffer's custom scheduling removes guesswork and replaces it with a repeatable, data-driven publishing workflow.
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