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How to Create Custom Properties in HubSpot

Updated on:
June 5, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to create custom properties in HubSpot.

‍

Creating custom properties in HubSpot allows you to store additional data for contacts, companies, deals, or tickets.

  1. Log in to your HubSpot account and navigate to your main dashboard.
  2. Head to Settings in the top right corner—this is where the magic happens.
  3. Navigate to Properties under Data Management.
  4. Click Create property to start building your custom property.
  5. Select an Object type, choose a Group, enter a Property name, and select a Field type to define your custom property.
  6. Once done with the setup, click Create to save your custom property.
  7. You’re all set—your custom property is now ready to store data in HubSpot.

📌 Why this matters

Custom properties transform your CRM from a basic contact database into a personalized business intelligence system. You can track industry-specific metrics, customer lifecycle stages, or product preferences that standard fields can't capture. The real power emerges when you combine these custom fields with automation workflows and reporting. Suddenly, you're segmenting leads based on buying patterns, triggering personalized email sequences from custom data points, and generating reports that reveal insights unique to your business model rather than settling for generic analytics.

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