How to Create Content Groups in Buffer: 1-Min Guide

How to Create Content Groups in Buffer

Updated on:

May 12, 2026

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Use this interactive demo to learn how to organize your social posts into content groups in Buffer.

Quick summary

Content Groups in Buffer Publish let you tag and categorize social media posts so you can filter, schedule, and analyze them by campaign or content type. This feature helps social media managers stay organized across multiple channels without switching between tools.

Steps

Log in to Buffer and navigate to Publish.
In the left-side menu, select the social media channel you want to manage.
Click New Post to start creating a post.
Click Add Tag, then select + Create to make a new content group.
Confirm the selection by making sure the checkbox is checked.
Click Save as Draft or Add to Queue to proceed with the tagged post.
Use filters to view or schedule posts by content group.

📌 Why this matters

Content Groups in Buffer give social media teams a structured way to tag, filter, and schedule posts by campaign, content type, or strategy — all within a single publishing workflow. Instead of manually tracking post categories in spreadsheets, teams can instantly surface posts by group directly in the Buffer calendar. This makes it easier to maintain a balanced content mix, measure performance by category, and coordinate multi-channel campaigns at scale. For any team managing high-volume social publishing, Content Groups reduce operational overhead and improve visibility across the entire content pipeline.

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