How to Create Chatbots in HubSpot

Updated on:

April 19, 2026

By:

Use this interactive demo to learn how to create chatbots in HubSpot.

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Creating chatbots in HubSpot allows you to automate conversations, qualify leads, and provide instant responses to website visitors.

Log in to your HubSpot account and navigate to your main dashboard.
On the left sidebar, click on Service, then select Chatflows from the list.
Click the Create chatflow button to begin.
Click Set up chat to configure your chatbot settings.
Choose Website or Mobile as your platform, then click Next.
Customize the chat widget by selecting a Color and choosing a Font to match your branding.
Set your Chat availability, enabling 24/7 option if needed, and configuring the availability behavior and reply time, then click Next.
Set the Chat heading, assign users, write a Welcome message, configure assignment settings, then click Next to proceed.
Click Publish to make your chatflow live on your website.
Your live chat is connected and ready to engage visitors.

📌 Why this matters

Automating customer conversations transforms your website from a static brochure into an active sales tool that works around the clock. You capture leads who would otherwise browse silently and leave, while simultaneously reducing your team's workload on repetitive inquiries. The real advantage lies in behavioral data collection - chatbots track visitor patterns, common questions, and drop-off points, giving you insights into customer intent that traditional contact forms never reveal. This intelligence helps you refine your messaging and identify gaps in your content strategy.

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