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How To Create an Email Template in HubSpot

Updated on:
May 8, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to build and save reusable email templates in HubSpot.

Quick summary

HubSpot's email templates feature lets sales and support teams create, name, and save reusable messages directly from the Conversations section, reducing repetitive writing and speeding up outreach. Templates can be set as private or shared, organized into folders, and customized with rich formatting before being saved to the Templates dashboard for instant reuse.


Steps

  1. Go to Conversations on your HubSpot dashboard.
  2. Click on Templates in the left navigation menu.
  3. Select New Template to start creating a template.
  4. Pick From scratch from the drop-down menu to build a custom template.
  5. Give your template a unique name to identify it easily.
  6. Add an engaging subject line, keeping it under 45 characters for best results.
  7. Write your template body content in the email editor.
  8. Optionally set the template as private or shared, assign it to a folder, and apply formatting options to the email body.
  9. Click Save template to store your new template.
  10. View and manage your saved template from the Templates dashboard.

📌 Why this matters

HubSpot email templates eliminate the need to write repetitive sales and support emails from scratch, saving teams significant time on every outreach. By allowing reps to create, name, and organize reusable templates with custom subject lines and rich formatting, HubSpot ensures consistent, on-brand communication at scale. Templates can be kept private for individual use or shared across the team, making them a critical productivity tool for any revenue or customer-facing team. For organizations managing high email volume, mastering HubSpot email templates directly improves response speed and message quality.
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