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How To Create a View in Google Analytics

Updated on:
May 8, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to build a custom filtered view in Google Analytics 4.

Quick summary

This tutorial shows how to create a custom view in Google Analytics 4 by configuring dimensions and filters on an Events report, then saving it as a reusable report in your Library. Once saved, the report can be added to a collection so it appears in the Reports navigation for your entire team.


Steps

  1. Go to Reports in the left pane.
  2. Find and select Events under Engagement.
  3. Click on the Pencil Icon on the top right to open the report editor.
  4. Review the customisation panel to see what you can include in your view.
  5. Click on Dimensions to expand the dimension settings.
  6. Click on the Select dimension dropdown to choose a dimension.
  7. Select Country as the dimension to filter data by a specific country.
  8. Set the condition to Country exactly matches United States.
  9. Add more dimensions as needed, or click the Delete button to keep only one.
  10. Review the quick summary of your view displayed below the editor.
  11. Hit Save to open the save options.
  12. Choose Save as a new report to create a separate saved report.
  13. Give the report a recognisable name and hit Save.
  14. Navigate to Library in the Reports page.
  15. Hit Edit Collection under Life cycle to open the collection editor.
  16. Find your new report and drag it to the left column of the collection.
  17. Drop the report into position in the left column.
  18. Finally hit Save to publish the collection with your new view.

📌 Why this matters

Creating custom views in Google Analytics 4 lets teams filter report data by specific dimensions — such as country or user segment — so analysts can surface the exact insights that matter without wading through irrelevant data. Saving filtered reports to a named collection in the GA4 Library makes those views instantly accessible to every team member from the main Reports navigation, reducing ad-hoc query time and improving data consistency across the organisation. For businesses that need to monitor regional performance or lifecycle-stage metrics separately, this workflow turns a generic Events report into a purpose-built, reusable analytics asset. Mastering GA4 custom report creation is a foundational skill for any data-driven marketing or product team looking to get more value from their analytics setup.
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