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How to Create a Tracking URL in HubSpot

Updated on:
June 5, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to create a tracking URL in HubSpot.

‍

Creating a tracking URL in HubSpot allows you to monitor clicks, track campaign performance, and measure traffic sources.

  1. Log in to your HubSpot account and navigate to your main dashboard.
  2. On the left side panel, click on Marketing, and select Campaigns from the dropdown list.
  3. Hover over to your active campaign, to see more options.
  4. Click Actions, and select Create tracking URL from the dropdown menu.
  5. Enter your URL, select a Campaign and Source, fill in UTM fields if needed, then click Create to generate your tracking URL.
  6. Click Create to generate your tracking URL.
  7. You’re all set—your tracking URL is now ready to track clicks and performance.

📌 Why this matters

Tracking URLs let you see exactly which marketing channels drive real conversions, not just clicks. You can identify which social posts, email campaigns, or ads generate actual customers versus vanity metrics. Beyond basic attribution, these URLs feed data back into your CRM to build complete customer journey maps. This means you can spot patterns like "LinkedIn visitors convert 3x better than Facebook traffic" or "email subscribers from webinars have higher lifetime value," enabling you to shift budget toward channels that actually grow revenue.

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