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All Tutorials /Buffer

How to Create a Social Media Post in Buffer

Updated on:
May 12, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to publish a social media post across channels in Buffer.

Quick summary

Buffer lets you create and publish social media posts across multiple channels from a single dashboard. In just a few steps you can write your content, choose a social media account, and either share immediately or schedule it for later.


Steps

  1. Click on the Channels tab and choose the social media account where you want to post.
  2. Click on New Post to open the post composer.
  3. Enter your text, hashtags, links, or mentions in the composer field.
  4. Click the dropdown arrow next to Add to Queue to reveal additional scheduling options.
  5. Pick Share Now for immediate posting.
  6. Your post is now ready to go live at the selected time.

📌 Why this matters

Buffer is a leading social media management platform that lets teams and creators publish content across multiple channels from one place. The ability to instantly create a post, add hashtags and mentions, and choose between immediate publishing or queue scheduling saves significant time for social media managers. By centralising multi-channel posting into a streamlined workflow, Buffer reduces the risk of missed posts and manual errors. This makes it an essential tool for businesses looking to maintain a consistent and timely social media presence.
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