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How to Create a Sign-Up Form in Klaviyo

Updated on:
May 12, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to build and publish a subscriber sign-up form in Klaviyo.

Quick summary

This tutorial shows you how to create a sign-up form in Klaviyo by choosing a template, customizing the design, connecting a subscriber list, and publishing it live. Klaviyo's sign-up form builder lets marketers capture leads directly into organized lists without any coding.


Steps

  1. Navigate to the Sign-up forms section in the Klaviyo dashboard.
  2. Click View templates to browse the library of professionally designed form templates.
  3. Select a template that is designed to convert visitors into subscribers.
  4. Give your form a descriptive name for easy identification.
  5. Connect your form to an existing subscriber list to organize your growing audience.
  6. Click Create form to proceed to the form editor.
  7. Open the advanced design options to enhance your form's visual appeal.
  8. Adjust the form size to balance visibility with user experience.
  9. Add branded elements to create a cohesive look that builds trust with visitors.
  10. Click Publish to make your form live and start collecting subscribers immediately.
  11. Confirm your sign-up form is active and growing your email list.

📌 Why this matters

Klaviyo's sign-up form builder enables e-commerce marketers to capture, segment, and grow their email subscriber lists directly from their storefront without writing a single line of code. By connecting forms to targeted subscriber lists at the point of creation, teams can immediately trigger automated flows and personalized campaigns the moment a visitor opts in. Professionally designed templates reduce time-to-launch while built-in branding controls ensure every form matches the store's identity, improving conversion rates. For any brand serious about owned-channel marketing, building high-converting sign-up forms in Klaviyo is a foundational step toward sustainable revenue growth.
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