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All Tutorials /Hubspot

How to Create a Segment in HubSpot

Updated on:
June 5, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to create a segment in HubSpot.

‍

Creating a segment in HubSpot allows you to group contacts or companies based on specific criteria using lists.

  1. Log in to your HubSpot account and navigate to your main dashboard.
  2. In the left sidebar, click CRM menu and select Segments from the dropdown list.
  3. Click " Create Segment” in the top-right corner.
  4. Select the object type (Contacts or Companies).
  5. Click Next to move forward and define your segment criteria.
  6. Enter a segment name for your list.
  7. Hit Next again to review your segment setup before saving.
  8. Click Save and process segment to finalize and start building your list.
  9. Your segment is now created and ready to use in HubSpot.

📌 Why this matters

Creating segments transforms your contact database from a static list into a dynamic marketing engine. You can automatically target customers who abandoned carts, segment by purchase history, or isolate high-value prospects for personalized campaigns. Beyond basic filtering, segments update in real-time as contacts meet or stop meeting your criteria. This means your email campaigns, workflows, and sales outreach automatically adjust to customer behavior changes, creating a self-maintaining system that becomes more precise over time without manual list management.

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