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How to Create a Pipeline Report in HubSpot

Updated on:
June 5, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to create a pipeline report in HubSpot.

‍

Creating a pipeline report in HubSpot allows you to visualize deal progress, forecast revenue, and analyze your sales pipeline performance.

  1. Log in to your HubSpot account and navigate to your main dashboard.
  2. On the left-hand sidebar, click on Reporting, and select Reports from the dropdown menu.
  3. Click on the Create button, and select Create report to begin customizing your analytics.
  4. Click on Funnel report to track funnel performance.
  5. Click Next to move forward with your report configuration.
  6. Choose Deals as your data source.
  7. Choose an event as your key milestone in the funnel.
  8. Click Next to preview your funnel report.
  9. Review your funnel visualization and adjust filters if needed.

📌 Why this matters

Pipeline reports transform scattered deal data into actionable insights that drive revenue decisions. You can identify bottlenecks where deals consistently stall, predict cash flow timing, and spot patterns in your highest-converting opportunities. Beyond basic tracking, these reports reveal the health of your entire sales operation by showing conversion rates between each stage. This visibility lets you coach reps on specific weaknesses, adjust sales processes before problems compound, and make data-backed forecasts that actually hold up when leadership asks for numbers.

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