How to Create a Mailchimp Template

Quick summary

This guide walks you through how to create a Mailchimp email template from scratch, covering everything from selecting a layout to customizing content elements and saving your finished design. Mailchimp's template editor lets marketers build reusable, responsive email designs without any coding knowledge.

Steps

1. On your dashboard, click on Create in the left column.
2. Under the Email menu in the left column, select Template.
3. Click on Get Started to begin designing your template.
4. Pick from a variety of available template options or choose to create one from scratch.
5. Hover over the Create from Scratch tile to start a fresh template, then hit Apply.
6. Enter a name for your template and hit Save.
7. In the Add option, edit template elements such as Heading, Button, Video, and Paragraph under the Content tab.
8. In the Add option, pick a layout for your template under the Layouts tab.
9. In the Styles option, customize your template for desktop under the Desktop tab.
10. In the Styles option, customize your template for mobile under the Mobile tab.
11. Optimize your email for higher click rates, then hit Save and Exit to finalize your template.