How to Create a Landing Page in HubSpot

Updated on:

April 19, 2026

By:

Use this interactive demo to learn the exact steps for creating a professional landing page in HubSpot.

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Creating a landing page in HubSpot allows you to publish a dedicated page for capturing leads and promoting your offers.

Log in to your HubSpot account and navigate to your main dashboard.
On the left side panel, click on the Content tab, and select Landing Pages from the dropdown menu.
Hit Create a landing page to kick things off.
Choose a Template or start from blank.
Enter a Page Name, build your Page Content, add a form, and configure settings before proceeding.
Click Save to lock in your changes before moving forward.
Click Preview to see how your landing page looks in action.
Click Publish, and now your page is successfully created and ready to capture leads.

📌 Why this matters

Creating dedicated landing pages lets you direct traffic from specific campaigns, emails, or ads to focused conversion points without the distractions of your main website navigation. Each page becomes a controlled environment optimized for a single goal. Beyond basic lead capture, these pages generate valuable behavioral data about what messaging resonates with different audience segments. You can A/B test headlines, copy, and form fields to systematically improve conversion rates, then apply those insights across your broader marketing efforts for compound improvements.

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