How to Create a Coupon Code in Klaviyo

Updated on:

May 12, 2026

By:

Use this interactive demo to learn how to generate and upload a coupon code in Klaviyo.

Quick summary

This tutorial walks you through how to create a coupon code in Klaviyo using the Content section, from navigating to the Coupons page to submitting your uploaded coupon details.

Steps

Navigate to the left-side panel and click Content.
Choose Coupons from the list of options.
Click Create Uploaded Coupon to start a new coupon.
Fill in the required coupon details, including the coupon name and active date.
Review your input, then click Create Coupon in the top-right corner.
Your Klaviyo coupon code is now successfully created.

📌 Why this matters

Creating coupon codes directly in Klaviyo allows email and SMS marketers to distribute personalized discount codes at scale without relying on third-party tools. Klaviyo's built-in Coupons feature under the Content section lets you upload and manage unique coupon codes that can be automatically inserted into flows and campaigns. This reduces manual work, prevents code sharing, and ensures every subscriber receives a one-time-use discount — driving higher conversion rates and protecting promotional margins. For e-commerce brands running promotions, abandoned cart flows, or loyalty campaigns, mastering Klaviyo coupon creation is a critical step toward revenue-generating automation.

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