How to Create a Company in HubSpot

Updated on:

May 8, 2026

By:

Use this interactive demo to learn how to add a new company record in HubSpot CRM.

Quick summary

This tutorial shows how to create a company in HubSpot CRM by navigating to the Companies section, entering a company domain, and saving the record. HubSpot automatically pulls company information from the domain, making it fast to add and categorize new accounts in your CRM.

Steps

Navigate to CRM on the left pane.
Select Companies from the CRM menu.
Click on the Create company button.
Enter the company domain to automatically pull all company information.
Provide the Type for the company (e.g., Prospect, Partner, Reseller).
Hit the Create button to save the new company record.
A new company is now successfully added to your HubSpot CRM.

📌 Why this matters

Creating company records in HubSpot CRM is a foundational step for managing B2B relationships, tracking deals, and keeping your sales pipeline organized. HubSpot's automatic company data enrichment — triggered simply by entering a domain — eliminates manual data entry and ensures your CRM stays accurate and up to date. Properly categorizing companies as Prospects, Partners, or Resellers helps sales teams prioritize outreach and align follow-up workflows. A well-maintained company database in HubSpot directly supports faster deal cycles and more personalized customer engagement.

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