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All Tutorials /Salesforce

How to Create a Campaign in Salesforce

Updated on:
April 6, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to create a campaign in Salesforce.

‍

Here is a step-by-step tutorial to create a campaign in Salesforce:

  1. Click on the app drawer on the top left.
  2. Search for "campaigns" in the search bar.
  3. You will be taken to the Campaigns page. You can create a new campaign by hitting the New button.
  4. Give a name to your campaign and check the Active box.
  5. Select the Type of campaign.
  6. Make sure to give a start and end date to your campaign.
  7. Set the value of Num Sent in Campaign as the number of emails/phone calls/invitations you sent for this campaign.
  8. Set the Budgeted and Actual cost of running the campaign and hit Save.
  9. You will get a prompt saying your campaign was created.

‍

Also learn how to create a report in salesforce.

📌 Why this matters

Creating campaigns lets you track every marketing initiative from launch to revenue impact, organizing all your leads, contacts, and opportunities under one umbrella. You can measure ROI by comparing actual costs against generated pipeline value, then optimize future campaigns based on concrete data.

The real power emerges when you connect campaigns to your sales process - every closed deal traces back to its originating campaign, giving you a complete view of which marketing efforts actually drive business growth rather than just engagement metrics.

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