How to Coordinate Social Media Campaigns Using Buffer and Google Sheets

Quick summary

This demo shows how to connect Buffer to Google Sheets using a Zapier automation so that every published social media post is automatically logged as a new spreadsheet row. By setting up this Zap, social media managers can track campaign activity in real time without manual data entry.

Steps

1. Head over to the left-side panel and click Create.
2. Choose Zaps from the list of options.
3. Click the Trigger tab to start the integration process.
4. Search for Buffer and select it from the recommended matches.
5. Specify your preferred Trigger Event — select New Sent Item to track published Buffer posts in Google Sheets, or choose another event that reflects the activity you want to monitor.
6. Click Sign In and log into your Buffer account.
7. Click Allow Access to accept the terms and grant the necessary permissions.
8. Specify the Buffer Organization and the Channel you wish to monitor.
9. Click Continue to run your input and test the Trigger.
10. Select the record containing the data you want to coordinate, then click Continue With Selected Record.
11. Search for Google Sheets and choose it as the Action app.
12. Open the drop-down menu and pick the Action Event — for data recording, select Create Spreadsheet Column or Create Spreadsheet Row.
13. Click Sign In and log into your active Google account.
14. Click Allow to agree to the terms and grant the necessary access.
15. Fill out the input fields with your Google Drive, Spreadsheet, Worksheet, and Column Name details.
16. Click Continue to publish the integration.
17. Your Buffer and Google Sheets integration is now live — use both apps to coordinate your social media campaigns.