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How to Connect Salesforce to Adobe Marketo Measure

Updated on:
May 12, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to install Adobe Marketo Measure from Salesforce AppExchange.

Quick summary

Adobe Marketo Measure can be installed into Salesforce directly through the Salesforce AppExchange in just a few steps. This guide walks you through finding the listing, entering your details, connecting your Salesforce domain, and completing the package installation in a sandbox environment.


Steps

  1. Go to Salesforce AppExchange and search for Adobe Marketo Measure.
  2. On the app listing page, click the Try It Free button.
  3. Select the Try in Sandbox option to continue.
  4. Enter your contact information and click Continue to Installation.
  5. Log in and proceed to install the application into your Salesforce org.
  6. Click Use Custom Domain to add your Salesforce domain.
  7. Enter your Salesforce domain and click Continue.
  8. Choose who you are installing the app for and click Install.
  9. If prompted, approve Third Party Access and click Continue.
  10. Find your completed installation under Settings > Advanced Setup > Installed Packages.

📌 Why this matters

Integrating Adobe Marketo Measure with Salesforce gives revenue and marketing teams a unified view of multi-touch attribution data directly inside their CRM. By installing the package through Salesforce AppExchange, organizations can track which campaigns and channels are driving pipeline and closed revenue without leaving Salesforce. This integration eliminates manual reporting gaps and enables data-driven decisions on marketing spend. For B2B teams evaluating attribution solutions, a native Salesforce integration ensures data accuracy, faster time-to-value, and seamless alignment between marketing and sales.
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