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How to Connect Instagram to HubSpot

Updated on:
May 11, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to link your Instagram account to HubSpot Marketing.

Quick summary

Connecting Instagram to HubSpot lets marketers manage and publish social content directly from HubSpot's Social settings. This integration links your Instagram business account via Facebook, enabling centralized social media management inside HubSpot Marketing Hub.


Steps

  1. Navigate to Settings in the top right corner of HubSpot.
  2. In the left sidebar menu, select Marketing.
  3. Click on Social under the Marketing settings.
  4. Click the Connect account button on the Social settings page.
  5. In the dialog box that appears, choose Facebook & Instagram.
  6. Grant access to HubSpot to connect your Facebook or Instagram account.
  7. Select the Instagram business account linked to your Facebook page and click connect to complete the integration.

📌 Why this matters

Connecting Instagram to HubSpot gives marketing teams a single platform to schedule, publish, and analyze Instagram content alongside all other marketing activities. By linking an Instagram business account through HubSpot's Social settings, teams eliminate the need to switch between tools and gain access to unified social media analytics. This integration is essential for businesses running coordinated campaigns across Facebook and Instagram who want to track engagement and ROI inside HubSpot Marketing Hub. It streamlines social media management, reduces manual effort, and helps marketers maintain a consistent brand presence at scale.
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